4Vita Herbs
4vita is a family business with privately-owned herbal crops on the island of Crete in Greece. A visit to the herb crops is enough to lead you to a sea of colors and aromas. The colors that flood you with a happy mood, generously shared by nature, were the inspiration for the packaging design. The drawings are contained in a harmonious color palette, thus defining the visual identity of the series. The text on the front is not just information but also gives a communicative character to the product. The visual identity is related to well-being, following a way of life with substance and health
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