Liu Fangling
The idea for the gift box was inspired by the brand's founder, Liu Fangling, and his family's story about making pickled turnips. The package depicts a mother and daughter planting turnips in the wild and living in harmony with plants and animals. In packaging and similar products form a significant visual difference. The shape of radish is adopted in the inner box, which is reminiscent of the vivid scene of the rising of radish one by one, strengthening the natural, healthy and interesting experience of the product, and greatly enhancing the sense of quality of purchase and gift.
Continue reading
